For over 50 years, Ed Ruscha has delivered wryly detached portraits of the ephemera of our lives, most often that of Southern California. His works portray familiar imagery such as architecture, common motifs within consumer culture and words elevated as objects. He glorifies the environments in which he lives and works, incorporating the film and advertising industries, as well as native trends and me Ed Ruscha catapulted Pop art from a form that merely highlighted the universal ordinary into a form in which the ordinary could now be viewed in relation to cultural contexts.
